Good Lord! They Don't Have Anything More Serious To Worry About.

FDA Blasts General Mills Over Cheerios Claim

http://wcbstv.com/health/cheerios.general.mills.2.1007986.html

Cereal Makers Scolded Because Claim Of Lowering Cholesterol 10 Percent In Month Makes It A "Drug"

According to a letter from the FDA General Mills' advertising violates the federal Food, Drug and Cosmetic Act. The agency said claims that Cheerios ingredients can lower cholesterol within a certain amount of time, all while providing cancer-fighting and heart-healthy benefits, essentially makes Cheerios "a drug" by their definition. And no drug in this country can be legally marketed without an approved new drug application.